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zamo-zuan avatar image
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zamo-zuan asked

getTrafficReport - Access denied?

Attempting to use any of the examples, or even the default in API explorer, is resulting in:


  "errors": [
    {
      "errorId": 1100,
      "domain": "ACCESS",
      "category": "REQUEST",
      "message": "Access denied",
      "longMessage": "Insufficient permissions to fulfill the request."
    }
  ]
}

Are there any special requirements for this call? Other calls aren't giving problems in the explorer.

analytics api
10 |600

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sagar_developersupport avatar image
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sagar_developersupport answered

Hi @zamo-zuan,

getTrafficReport requires an access token created with the authorization code grant flow, using the scope: https://api.ebay.com/oauth/api_scope/sell.analytics.readonly

Ref: https://developer.ebay.com/api-docs/static/oauth-authorization-code-grant.html

Please make sure to use the scope https://api.ebay.com/oauth/api_scope/sell.analytics.readonly when generating the User access token and use this User access token to execute the call.

Best Regards,
eBay Developer Support

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najis_3563 avatar image
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najis_3563 answered

This metric refers to the average marketing email list amount of time users spend on a particular web page


A higher amount of time may indicate that visitors are engaged and interested in your posts. Dpending on the metrics you want to improve, you’ll need to marketing email list examine different sources to collect your data. Click-through-rate (via Google Search Console) Read percentage (via HotJar Screen Recordings)


Number of backlinks, referring domain and anchor marketing email list text (via SEMrush / Ahrefs)Don’t lose sight of what you’re trying to achieve - customers and conversions. Identify which pages are influential conversion bridges, and which posts generate the most leads or sales. MQLs (marketing qualified leads) from a page Actual on-site conversions from a page Goal completions from a postBy now, your Content Audit Spreadsheet is very robust. To step it up marketing email list a notch, you can add in keyword data to get a granular picture of your content’s ranking and visibility. A Keyword Research Template helps to distinguish any keyword gaps and/or retroactive optimisation opportunities.


A gap refers to a keyword cluster or niche topic you marketing email list haven’t created a piece of content for. This spreadsheet contains more SEO data which can tell you how you need to optimise existing content to rank and the content topics you can address in any future content writing.Like anything in SEO, from technical onsite changes to entire website migrations, things will go terribly wrong if you cut corners in an audit. The most popular example is removing marketing email list valuable that have external links because backlink profiles weren’t analysed as part of the audit.


You can pull all this data from SEMrush or even Ahrefs. If you’ve marketing email list got a large amount of content or worked with external digital marketing partners, it’s common to lose track of where you’ve built backlinks. If you notice some of your best posts lack backlinks from quality domains, add this action item to the Content Audit Spreadsheet under . A common pitfall is removing URLs with quality backlinks if they’re not receiving enough traffic. If a post has a marketing email list ood number of backlinks built to it but is otherwise underperforming, consider an “update” rather than “remove” action.

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